Woodnovate featured in STARTUP INDIA MAGAZINE
Updated: Sep 1, 2020
WHEN & HOW WAS IT FORMED?
The story goes back to the year 2018, where on a social media app we saw intense work with some huge tables with wooden logs and vibrant stuff like colourful decorative products. That was a total layman phase which kept us thinking that all this is mostly happening outside India, so why not do this in our own country. The ‘Make In India’ Factor motivated us even more to jump into the details.
After a year of crazy R&D & brimming with passion towards Resin Art we established Surreal Art Works (former name of Woodnovate) also called S.A.W. because abbreviations were catchy back then. Luckily before getting our company listed, we figured that a name change is a thoughtful idea as ‘Surreal’ was getting pronounced in a way too bizarre manner. That is when Woodnovate came in, which is basically a notion coming from Woodwork and Innovate.
WHAT IS THE USP?
Resin Artists who Create Renewable Products which are Biodegradable & made with non-toxic chemicals. All the products are uniquely handmade and sustainable. We know how to create a never seen before art & can also refurbish old household stuff into a completely new gizmo so you don’t have to throw away things that might have sentimental values.
WHAT’S THE PRODUCT LINE LIKE?
Epoxy Resin Curated Furniture & Home accessories that are Eco Friendly & handcrafted as desired. All the products can be customised according to the demand of the client.
Wall Art/Canvas Paintings
Trays & Salvers
Name boards and logos
HOW ARE THE PRODUCTS PRICED?
Our product line ranges from Rs. 250 to 20,000 which depends on the size of the table/artefact required by the client.
HOW IS THE DESIGN OF THE PRODUCT CHOSEN?
Mostly we speculate things after knowing the requirements of the client. Sometimes the designs are shared from the client’s end itself. As we are dealing with a liquid form of pouring the art onto our canvases, obviously we cannot do a 100% replica but we try to make it as close as possible to the art wished for.
WHAT HAS BEEN A SEMINAL EXPERIENCE?
This has been a complete roller coaster. But this merger of passion & business has made us understand the dynamics of the outside world as to how to deal with your client on one side & the vendors for raw material on the other. It’s a team game outright. Honestly there is so much art dexterity on this terrene that its absolutely endless which I have learnt substantially in this field & we are still open to this challenge as there is a lot more to learn as Resin Artists. The smooth working with the fluid pouring and making art on planks or canvas takes us to a different world altogether that we want to create and just lay it in front.
DELIVERY AREAS WOULD BE?
We’ll be delivering PAN India and worldwide.
WHAT DOES YOUR ART MEAN TO YOU?
Art for us in its broadest sense is an act of disclosing thoughts and observations. For us it is a form of review of the research done & an expression of ingenious skill and illustration. Everyone can be considered as an artist because each of us can create but it is all about perception per say just like Nancy Locke has said, “Artists are both born and taught”.
Contact – 9711158622
Social media kit: Website – www.woodnovate.com Instagram – https://instagram.com/woodnovate?igshid=148j5gqfh9ell